“Fashion means defined look in the form of self-expression.” It, having to do everything with clothes, apparels - and literally everything on your skin, touches every person in the most direct way. Therefore, the immediate benefits of fostering change in fashion impact brands & thus the fashion industry strongly. The industry has been fast enough to pick up on this fact, making it one of the key motivations, driving the momentum in fashion & apparel. Given, the fashion industry is built on the fundamental premise of quick adaptation to change, the ability to accept the required change for sustainability has been quicker & higher than other industries.